Monday, July 20, 2009

When Youtube Just Doesn't Understand

I know I've talked about Emily Shock and her amazing choreography before. She had a youtube channel with hundreds of beautiful videos of meaningful dancing that wasn't simply moving to the beat but moving to the music, that was THOUGHTFUL choreography. I marked many of her videos as favorites and would watch them when I was having a bad day, thinking about someday soon when I'll have just enough floorspace again to dance without fear of tripping or having someone look on.
Youtube has recently put a major crackdown on music in their videos. Often they mute the entire thing and show the video soundless. I can deal with that I guess, kind of devastating considering Shock's amazing musicality. But now Youtube has apparently had enough of Ms. Shock (and not, surprisingly, of several other dance channels) and has suspended her account.

I was shocked. At least a year and a half of videos are gone. It must have felt like a punch in the gut to her. I did some scrounging around on Youtube and found a few of her videos, but none of her routine to "18th Floor Balcony" or "Near to You" which are really my favorites.
I found another account of hers and there were several comments along the lines of "why did they do this?" and "don't they know your videos get me through the day sometimes?" It was like a huge online community of dancers felt this loss.

I understand completely about licensing agreements and royalties and rights and whatnot, but here's the deal: I had never heard 18th Floor Balcony by Blue October before I found that routine. I fell in love with that song. As soon as I got an iTunes gift card I bought that song straight away. I'm planning on doing the same thing with Near To You by Fine Frenzy. I had not heard that song nor felt an emotional connection until I saw the routine. Dance is an EXCELLENT advertisement because when choreographed correctly, it can make the viewer so connected to the song that they feel they must buy it. So I don't understand how these music companies haven't struck a deal with Youtube that allows their songs to be played when under certain circumstances (maybe even allowing for a partnership with itunes? I've seen a few advertisments from them saying 'buy this song!') and call it advertisement.
I know policing the music on youtube is so complicated that it might work better to just blanket cut all music from youtube...but then what's the point?

I know to people who don't have a strong connection to dance this may sound a bit pathetic, but I feel strongly the loss of those routines. They had...I guess the word would be cathartic...they had a cathartic effect on me and now they're gone. And youtube just doesn't understand.

I'll post about apartment stuff next time, I promise. :)

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